Trapped in a troubled marriage, AOL Time Warner decided yesterday to return to its maiden name, dropping its first three letters.
The company will now be called Time Warner, an attempt to erase a big reminder of the excesses of the Internet era, America Online's acquisition of Time Warner for shares priced at the peak of the boom.
The name change, which was widely expected and which was approved by the board, is intended to end "any confusion between our corporate name and the America Online brand name," according to an internal memorandum from Richard D. Parsons, the company's chief executive. The company said it expected to begin the name change process over the next several weeks. In addition to the name change, its stock ticker symbol will change to TWX from AOL.
http://www.nytimes.com/2003/09/19/b...&en=db5b60ca26f08af4&ei=5007&partner=USERLAND
The company will now be called Time Warner, an attempt to erase a big reminder of the excesses of the Internet era, America Online's acquisition of Time Warner for shares priced at the peak of the boom.
The name change, which was widely expected and which was approved by the board, is intended to end "any confusion between our corporate name and the America Online brand name," according to an internal memorandum from Richard D. Parsons, the company's chief executive. The company said it expected to begin the name change process over the next several weeks. In addition to the name change, its stock ticker symbol will change to TWX from AOL.
http://www.nytimes.com/2003/09/19/b...&en=db5b60ca26f08af4&ei=5007&partner=USERLAND