Looks like its suggested retail price will be $150, which most likely translates into a street price of $115.
The KyroI is clocked at 115Mhz and falls somewhere between a GF2-Mx and a GF2-GTS in performance peaks. The nice thing about the KyroI (and II) is that it offers a more consistent playing feel. The GF2-GTS in some cases ranges from a high of 80fps to a low of 20fps, while the KryoI will usually stay at its average speed within a small window (ie: possibly 60fps). With the KyroII clocked at 175Mhz [52% speed increase), it should be a speed bandit, challenging a GF2-Ultra or even GF3.
The only downside I see is longevity, since it seems to lack the DX8 features. Although it's 6 months to a year away from games being released that use DX8 features.