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Nissan officially revived the Datsun brand today after nearly three decades in the wilderness.
Datsun was the company's flagship auto brand in the U.S. until it was killed off in favor of the Nissan name in the U.S. in 1984 (and everywhere by 1986).
Now Nissan plans to use the Datsun name for a line of budget cars in emerging markets, at least for now. The Nissan and Infiniti brands remain as higher-level brands than Datsun.
On Monday, the formerly familiar Datsun name and circle badge reappeared on a new car for the first time since than -- on the new Datsun Go sedan that was unveiled in Delhi, India. Carlos Ghosn, CEO of Nissan and partner Renault introduced the car.
The little front-drive GO hatchback was designed in Japan, developed locally and will be built at the Renault-Nissan Alliance plant at Oragadam, India. It will go on sale early next year in India at a price the company says will be less than 400,000 rupees, or about $6,600. It has a 1.2-liter three-cylinder engine and five-speed stick.
Read more http://www.usatoday.com/story/money/cars/2013/07/15/datsun-go-nissan-india/2518257/
