I'm reading a book right now that's really the best non-fiction book I've read in a long time. It's called "Blink" and it's all about the unconscious mind and how it's involved in making snap decisions for us. I know this sounds really abstract, but after reading into it, there are certain aspects of the theories of unconscious decision-making that hold a lot of merit.
One of my favorite examples in the book is the use of Implicit Association Tests (IATs) to analyze how we make associations. Give these IATs a shot and see what you think https://implicit.harvard.edu/implicit/. These have been used to demonstrate negative associations made according to race. The weird thing is, even black people made a negative association with their own race when taking this test.
Take it a step further: your unconscious mind can impact your behavior. I think this is really cool. A group of psychologists presented some college students with a sentence completion task. Within these tasks were hidden words associated with old age (wrinkle, bingo, retire, Florida, etc.). After taking the test, the students left the office much slower than the control group - they walked like old people! Weird, huh?
Another part of the book. We all know that tall people appear to have authority, right? They tower over others and their stature impresses the people around them. We make an unconscious association with taller people that they are somehow more like CEO material than the rest of us. A poll of the Fortune 500 list has shown that on average a CEO is 3 inches taller than the average American male. In the U.S., 14.5% of men are six feet or taller. Among CEOs of Fortune 500 companies, that number is 58%. We associate height with power and this enables a taller person to land a higher paying job with greater ease due to the unconscious association made by an employer. Think it's BS? Not long ago, researchers analyzed data from four large research studies that followed thousands of people from birth to adulthood. They calculated that, when corrected for age, gender, and other confounding variables, an inch of height is worth $789 a year in salary. That means a six foot tall employee makes, on average, $5,525 more than a 5'5" employee who is, aside from height, the same at the 6' employee.
Check out the IAT site and, if you have the time, definitely check out this book. It's called Blink and it's by Malcolm Gladwell. Enjoy.
One of my favorite examples in the book is the use of Implicit Association Tests (IATs) to analyze how we make associations. Give these IATs a shot and see what you think https://implicit.harvard.edu/implicit/. These have been used to demonstrate negative associations made according to race. The weird thing is, even black people made a negative association with their own race when taking this test.
Take it a step further: your unconscious mind can impact your behavior. I think this is really cool. A group of psychologists presented some college students with a sentence completion task. Within these tasks were hidden words associated with old age (wrinkle, bingo, retire, Florida, etc.). After taking the test, the students left the office much slower than the control group - they walked like old people! Weird, huh?
Another part of the book. We all know that tall people appear to have authority, right? They tower over others and their stature impresses the people around them. We make an unconscious association with taller people that they are somehow more like CEO material than the rest of us. A poll of the Fortune 500 list has shown that on average a CEO is 3 inches taller than the average American male. In the U.S., 14.5% of men are six feet or taller. Among CEOs of Fortune 500 companies, that number is 58%. We associate height with power and this enables a taller person to land a higher paying job with greater ease due to the unconscious association made by an employer. Think it's BS? Not long ago, researchers analyzed data from four large research studies that followed thousands of people from birth to adulthood. They calculated that, when corrected for age, gender, and other confounding variables, an inch of height is worth $789 a year in salary. That means a six foot tall employee makes, on average, $5,525 more than a 5'5" employee who is, aside from height, the same at the 6' employee.
Check out the IAT site and, if you have the time, definitely check out this book. It's called Blink and it's by Malcolm Gladwell. Enjoy.