Could you please explain the difference? Why does your branding work against one competitor but, not the other?
My branding has to do with my company and how each of our shows are handled. Part of that is providing the best karaoke tracks available we proudly advertise using SC and CB tracks among others...but there are many more part from sober professionally trained Kj's to promotion of the bars and quite a few other thing that "brand" my company.
Other companies in our area are free to "brand" thenselves in any way they choose and make good use of the smart marketting...we have a local competitor that has "branded" himself quite successfully in handleing "younger crowds" We even give out his number if a location seems to needing his "brand"
Other have unintentionally "branded" themselves by the service they provide or actions...this does tend to work against them